Identifying consumers using anti-counterfeit solutions:
Finding out who buys a branded product can be difficult, expensive or both. Our FirewalkTM anti-counterfeit solution addresses both challenges directly. When a consumer authenticates their branded item there is a unique opportunity to:
- identify the individual and collect personal data;
- provide immediate further buying opportunities;
- incentivise future purchases;
- build longer-term relationships;
- study preferences and buying patterns.
The FirewalkTM anti-counterfeit label provides the consumer with any of several motivations to check their purchase and provide personal details, depending upon the promotional strategy being applied. They can:
- make certain that their item is genuine;
- retrieve rewards linked to promotional offers;
- preferentially collect the latest brand and product news;
- tie into a wider community of like-minded people;
- register their purchase as part of service and warranty support.
The possibilities are virtually limitless and there is no cheaper or more effective solution to the challenge of: